Course curriculum

  • 1
    Getting Started
    • Welcome to the Course
    • How to Use This Platform
    • Before We Begin Survey
    • Need Additional Coaching?
  • 2
    Week 1 - Premium Branding & Positioning
    • Intro
    • What Stage Is Your Brand In
    • Brand Positioning - Intro & Your Why
    • Brand Positioning - What Type of Brand Are You?
    • Brand Positioning - Your Points of Differentiation
    • Brand Positioning - Brand Archetype
    • Brand Positioning - Your Positioning Statement
    • Brand Purpose & Core Philosophy
    • Brand Naming
    • Brand Tagline
    • Brand Trademark
    • Week 1 - Resources & PDFs
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Module 1 Survey
  • 3
    Week 2 - Creating, Messaging & Owning Your Target Markets
    • From Message to Manifest
    • Exercise (Video + PDF): Clarity & Crafting Your Message
    • Exercise (Video + PDF) - Market Segmentation & Finding Your Ideal Customer
    • Intro to Brand Identity & Design
    • Exercise (Video + PDF) - Brand Identity / Design Moodboarding
    • (Video + PDFs + Templates) Brand Identity - Creating Your Style Scapes
    • Brand Identity & Design - Intro to Brand Guide
    • (BONUS) Key Integrations & Tools
    • (BONUS) Using Canva for Your Brand
    • Week 2 - Resources & PDFs
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Module 2 Survey
  • 4
    Week 3 - Niching, Micro-Niching, Content Strategy & Marketing Your Brand
    • Intro to Relationship Marketing
    • Exercise (Video + PDF) - Niching & Micro-Niching
    • Exercise (Video + PDF) - Intro to Content Strategy
    • Intro to Driving Traffic to Your Brand
    • Exercise (Video + PDF) - Thinking Through Paid Traffic
    • Instagram, Strategy & Driving Traffic - Marketing & Positioning Your Brand
    • Instagram, Strategy & Driving Traffic - Templating Your Content
    • Exercise (Video + PDF) - Instagram Hashtags & Tagging at the Next Level
    • Instagram, Strategy & Driving Traffic - Captions & Calls-to-Action
    • Instagram, Strategy & Driving Traffic - Polls & Questions (Increase Clients, Sales & Engagement)
    • Instagram, Strategy & Driving Traffic - Story Reshares & the DM (Increase Clients, Sales & Engagement)
    • Instagram, Strategy & Driving Traffic - Using Insights & Generating Results
    • Resources & PDFs
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Module 3 Survey
  • 5
    Week 4 - Facebook & Social Media Advertising & Building a Community
    • Intro to Week 4 (Please Watch First)
    • Understanding Social Media Advertising (w/Facebook Experts)
    • How to Build a Thriving Community (w/Special Guest)
    • Intro to Building Community with Facebook
    • Setting Up Your Facebook Community
    • Exercise (Video + Excel Spreadsheet) - Using Vetted Questions to Approve Members
    • Exercise (Video + Word Doc) - Creating Your Community Description
    • Exercise (Video + Sample Rules) - Creating Rules for Your Community
    • Exercise (Video + PDF List) - Creating Your Why Video for Your Community (or Brand Page)
    • Facebook Community - Approving People Into Group
    • Exercise (Video + Sample) - Creating a Welcome Message For New Entrants
    • Using Market Research & Polls In Your Community
    • Exercise (Video + PDF) - Managing Content & Flow For Your Community
    • Your Approach to Facebook LIVES
    • Facebook Community - Facebook Insights
    • Resources & PDF's
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Week 4 Survey
  • 6
    Week 5 - Running Your Brand Like a Business
    • Intro to Week 5 Video
    • Legal (Presentation w/Lawyer + PDF) - Key Agreements to Have in Place
    • Intro to Bookkeeping (Video w/Special Guests + PDF + Resource)
    • Trademark & Copyright (Presentation w/Lawyer + PDF)
    • Introduction to Monetization
    • Monetizing Your Brand w/Special Guest Entrepreneur
    • Resources & PDF's
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Week 5 Survey
  • 7
    Week 6 - Creating Systems For Scale
    • Welcome to Week 6
    • (1 of 4) Creating Organizational Changes Personally & Professionally - Strategic Calendaring
    • (2 of 4) Organizational Changes - Integrating Scheduling Software
    • (3 of 4) Organizational Changes - Organizing With Tabs & Bookmarking
    • (4 of 4) Organizational Changes - Using Dropbox to Organize Your Assets
    • Intro to Systems & CRM
    • Introduction to a CRM to Manage Customers/Subscribers & More Introduction to a CRM with Guest
    • Laying the Groundwork - Implementing a CRM
    • Establishing Some Marketing Automation
    • Getting Strategic With Email & Email Marketing
    • BONUS - Intro to Qualifying Prospects & Meetings
    • BONUS (Video + PDF) - Client + Prospect + Opportunity Qualifier
    • Resources & PDF's
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Week 6 Survey
  • 8
    Week 7 - Building Up with Leads, Emails, Data & Automation
    • Welcome to Week 7
    • Landing Page Components (Video + PDF)
    • Creating a Landing Page for Lead Capture
    • Using Automated Intake Forms to Manage Leads
    • Getting Strategic with Surveying (Video + LINK)
    • Breaking Down Data to Understand It
    • Resources & PDF's
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Week 7 Survey
  • 9
    Week 8 - Running Your Brand Like a Media Company & Podcasting
    • Welcome to Week 8 - Running Your Brand Like a Media Company
    • Media Kit & Creation (Video + PDF)
    • General Outreach That Gets Responses (Video + PDFs)
    • Where to Find Music Resources for Your Content
    • Where to Find Great Resources for Video
    • Creating Audio and Video Promos For Your Content & Other Media
    • Getting Strategic With Content Distribution
    • Exercise (Video + PDF) - Intro to Podcasting
    • Tools to Create & Run a Podcast (Video + PDF)
    • Quick Thoughts on Podcast Album Cover Creation
    • BONUS - Assistance For Your Podcast
    • Resources & PDF's
    • Resource (if needed) - Book a 1:1 Coaching Session Call w/Matt
    • End of Week 8 Survey
    • Leave a Course Review HERE
  • 10
    Next steps
    • Congrats! Here's what's next...
    • [IMPORTANT] You're Almost Done...
    • Before you go...